SEO Resources

We’re constantly surfing the net for information and resources to help us serve you better. We believe that by providing resources and information to our visitors, they will be better prepared to make the right decisions with respect to their website. And so below you will find access to search engine optimization resources and relevant information to help you make the most of your online marketing initiatives.

We hope you find the following resources related to search engine optimization helpful:

Search Engine Optimization

SEO Rule #1:  If you are targeting the wrong search phrases and keywords your web will not connect with the searchers you want.  That's why we do extensive research using the services of the best internet search word database on the web: Wordtracker.  But, keyword research is only part of the process.  Read on.

SEO Optimization Rule #2:  Search Engine Optimization is dependant on content.  Search engine robots and spiders need content. It's their purpose to find relevant content for their search engines. Search engines are trying to determine what each page in your web is about, and relate that to users searches. Therefore, the more relevant and targeted content you have, the better you will rank with the search engines. If your page reads as a mixed message, or if you incorporate all Flash multimedia without a sitemap or textual html content you won't get high rankings.  The more specifically each page focuses on a specific subject, the better your chances to achieve high rankings.

The process to improved search engine ranks involves:

• Collaborating on your intended market strategy and targets to determine appropriate keywords for search engines which are key targets for improved search engine ranks.

• Researching those keywords to find keyword phrases that include your market strategy, as well as researching similar phrases that have a low keyword efficiency index, an analytical method that indicates search phrases that have low competition from other webs on the internet. All of this information will be presented to you in Excel format for your review.  Your education is part of our process.

• If you web is already on the internet, careful analysis of whatever improved search engine ranks you may have presently (you may have received our "Ranking Report" -- if not email us, we'll do it for free!) .  The strategy is to preserve whatever good search engine ranks you have and improving search engine ranks from good to better.

• Web design consultation and optimization: Making sure your site has no traps that will prevent spiders and robots from properly indexing your site. Making web usability recommendations for changes to your current web for programming methods or navigation structure that may prevent improved search engine ranls.  For example, splash pages done in Flash are loathed by the most important search engines.  Webs programmed in frames have problems being properly or adequately indexed.

• Using the above information to structure your page titles, descriptions and write keyword rich page copy that tells your story in an acceptable way for your readers but most importantly for the search engines. Copywriting for the web is different from any other type of copywriting. If you want to be found and have improved search engine ranks, writing content organically is important. Website that are to optimized, ie. the text is obvisouly stuffed with keywords -- doesn't work either. It's important to find that balance between content for users and content for search engines that makes the difference between good SEO and bad SEO.

• For a new website, getting relevant links and developing content.

• Making recommendations regarding linking with appropriate websites to build your traffic and PageRank.

• Providing a regular maintenance schedule to monitor your improved search engine ranks and make them better.

Methods we DON'T use, and you should not use any SEO consultant who does:

• Hidden text or links. Misleading keywords or keyword stuffing. Cloaked pages or sneaky or deceptive redirects (keyword-stuffed landing pages that quickly redirect to the real page). Doorway pages made only for search engines. Duplicate sites or pages. Monthly submissions to search engines (a waste of time and money).
• Mainly Optimizing Meta keyword tags (a waste of time and money) but important for some directory listings.
• Content that reads awkwardly like its made for seo or stuffing your content with repetitive keywords. Search engines now will actually penalize you for this.

If you are interested in improved search engine ranks through Search Engine Optimization, we can help you.

Contact us for details on how we can put our affordable SEO services to work for you.

Go back to the SEO page to see proof of our work.