Search Engine Optimization

Information about Search Engine Optimization & Search Engine Marketing

Fundamentally, a successful web site has content people need. And can find. The key is to have your web site located in the exact location your target market is searching at the precise moment they are looking for it.

Your untapped market is searching for your organization right now, and these potential customers would visit your web site – if only it was visible in relevant search results or found by a link on a related industry web site.

M3 C-TECH researches, analyzes, and identifies your clients’ language from their search behaviour, develops web site architecture and content that respond to your consumers’ demands, and identifies new opportunities, and beneficial inbound link relationships within your industry. Our SEO services result in increased traffic to your web site – targeted traffic that provides leads who are interested in your organization’s products and services.

Let M3 C-TECH target your online potential. Using Internet positioning strategies based on data-intensive internet marketing research, M3 C-TECH will target your products, services and solutions at your customer. We will improve your website, provide strategic direction with Internet marketing, and properly rebuild your web presence.

Search Engine Optimization

There are two important factors in Search Engine Optimization:
1. Serve the Site Visitors what they want
2. Serve the Search Engines what they want

What is natural or organic Search Engine Optimization?
The web sites that rank high in the major search engines (like Google, Yahoo!, MSN, etc) are the ones getting traffic, and often sales. Many of those sites have been "optimized" by companies like M3 C-TECH.

The companies didn't pay to get there! They weren't chosen to be there by any human. Those results are there simply a combination of several mathematical formulas including website optimization. Below, we show the "Natural" "Organic" results, (as opposed to Paid Results).

Natural Results
Those Formulas for Natural listing results can be broken down into 2 types of factors.

1. On Page Optimization Factors
2. Off Page Factors (print ad campaigns, etc.)

On Page Optimization Factors
Search Engines have computers and programs called "Spiders" that collect information about your web pages in an attempt to "figure out" what your pages are about. These spiders gather information from your pages and use these in factoring which sites get ranked higher than others. Search Engines analyze over 100 On-Page Factors when analyzing your web pages.

Some of the major On-Page Search Engine Optimization Factors are:

* Keyword Density
* Words in Title Tag
* Words in the Page
* Words in Links
* Words in Headings
* Words in Bold
* Beginning Words
* Words in URL
* Meta Tags (some engines)
* HTML Validation
* Directory Listings
* Link Structure
* "Indexability" of the page
* and hundreds of other factors

M3 C-TECH service includes: Keyword Research, Optimized blueprint for pages, Code Validation, Meta Tags, load time optimization, text suggestions, keyword density optimized, and more.

We offer this service as either an hourly or project basis depending on the current state of your website. We will even implement the changes ourselves and show you a before and after comparison to ensure you your pages have been optimized.

We can create on page reports and mock-ups of optimized pages, along with pages of instructions (We call this the "Report Style") or, you can just give us FTP access to your site and we'll just go in and optimize your pages for you (FTP Style). Either way, you tell us how you want it done (be doing or reporting).

Conclusion
If you want to maintain a successful web presence you need our website marketing and search engine optimization services. Perhaps your website ranks great, but what if your targeting the wrong keywords? What if your "over optimized" and your website has been considered spammy. Do you have proper site architecture and are all your pages getting spidered? Are you taking full advantage of the unknown elements that can help you naturally rank high.

Want more information about search engine optimization? SEO resources are here.