Search Engine Optimization & Website Marketing

Website Marketing

M3 C-TECH offers a strategic perspective to marketing online. Our results-oriented approach to web marketing goes beyond basic search engine optimization and submissions. A top ranking is not worth much unless it generates leads and sales and has clients talking and coming back for more.

Search Engine Marketing

Fundamentally, a successful web site has content people need. And can find. The key is to have your web site located in the exact location your target market is searching at the precise moment they are looking for it.

Your untapped market is searching for your organization right now, and these potential customers would visit your web site – if only it was visible in relevant search results or found by a link on a related industry web site.

M3 C-TECH researches, analyzes, and identifies your clients’ language from their search behaviour, develops web site architecture and content that respond to your consumers’ demands, and identifies new opportunities, and beneficial inbound link relationships within your industry. Our SEO services result in increased traffic to your web site – targeted traffic that provides leads who are interested in your organization’s products and services.

Let M3 C-TECH target your online potential. Using Internet positioning strategies based on data-intensive internet marketing research, M3 C-TECH will target your products, services and solutions at your customer. We will improve your website, provide strategic direction with Internet marketing, and properly rebuild your web presence.

Search Engine Optimisation (SEO) is the practice, strategy, and techniques of optimising the benefits that search engines can offer to your business.

SEO is about knowing how, when, and why your potential customers, suppliers, and important contacts will use the search engines to find information about products and services you offer, or even about your company itself. It is about ensuring that you present yourself well and effectively right there from the search results.

There are two important factors in Search Engine Optimization which is explained in more detail in our Search Engine Optimization page here:
1. Serve the Site Visitors what they want
2. Serve the Search Engines what they want

SEO can effectively be used to:

* Drive high volumes of traffic

* Generate highly pre-qualified sales leads

* Increase brand awareness

* Improve public relations

* Identify unmet customer demands

Relevancy

Each of the major search engines has a different method, or algorithm, for ranking sites in its database by the Internet searcher’s keywords. To keep users coming back, search engines want searchers to be able to find quality information and therefore rank websites by relevancy. In this sense, your website must have content relevant to what is searched for, and be considered popular by the quality of links into your site. Establishing quality links not only improves your rankings, but drives targeted traffic from similar, though non-competing sites.

A well-executed link campaign is essential to boost your site in the Search Engine Results Pages. Link popularity is a ranking criteria used by the search engines. The basic idea behind link popularity is that high quality web sites tend to have more links pointing to them then low quality sites do. "Popular" sites (those with higher link popularity) are given a boost in search engine rankings. Link popularity is not just determined by the number of links alone. More important factors are the quality of links, the context of links, and the anchor text in the link.

* Quality means that a link from the Open Directory Project (DMOZ) would weigh heavier than a link from Sue & Bob's Wedding Home Page.

* Context means that a link to a site selling Maine lobsters from the Maine Lobster Festival would carry more weight than a link from Gene Elner’s Fish Shack site. Anchor text refers to the actual words that are the links.

* Anchor text containing keywords (like your business name) will carry more weight than one that says “click here.” Some links are worth buying or otherwise negotiating for, especially as a sponsor or for front-page placement.

Why SEO?

FACT: With a reported 4 billion Web pages on the World Wide Web, your site can easily be lost in the clutter.
FACT: 80-90% of Internet users rely on search engines to find websites.
FACT: Only 7-10% of Internet users look past the first three pages of search results.

Whether your business sells a product online or your site is a brochure for your established business services, can you afford to have potential customers not find your site? Particularly as more of the world has access to the Internet? Recent reports from Nielson’s Net Rating service indicate nearly 300 million people are online across the world, with 150 million in North American homes. And that’s not even counting access through businesses.

What is SEO? – Offers an introduction to search engine optimization and why its important in your internet marketing strategy.

SEO news – Follow the latest developments in the search industry.

SEO glossary – Our glossary covers the main vocabulary of the search engine optimization industry.