Website Usability Tips
Back to Basics in Web Design
First, ensure that your website clearly outlines your product or services it in a manner that the search engines and your potential customers will understand.
Website usability basics:
- website text users can read;
- content that answers their questions;
- navigation and search that help users find what they want;
- short and simple forms (streamlined registration, checkout, questionnaire);
and
- no bugs, typos, or corrupted data; no linkrot; no outdated content.
When M3 C-TECH designs or redesigns your website from scratch, we build it to be "user friendly" and "search engine friendly" from the outset. This involves carrying out a usability study as well as a thorough copywriting analysis on your existing website. The information we glean from this research helps us to create the perfect site architecture, navigation and layout for your new website.
Website Marketing Usability Tips
The first step in creating successful web site marketing is to define your web site, and your web marketing strategy. Clearly defined strategy and intelligent execution results in maximum marketing ROI.
Current Situation
Clients typically engage in web marketing because they have a need to improve sales without adding significant marketing costs. Whether the goal is to improve visibility and brand recognition in the marketplace, generate more leads or close more sales, it is important to have a common and quantifiable understanding of the businesses' current state of affairs. Once a common perception of the situation is shared, the objective of the marketing program can be defined.
Objective
After the current situation is assessed, determine your desired objectives. Do you want to increase leads, sales or mind-share by a percentage? If so, what is a realistic percentage? And what is a realistic timeframe for achieving these objectives?
Strategy
An umbrella strategy is then defined, and all tactics will support this strategy. A clearly defined strategy serves as a border for messaging, positioning and the mediums defined in the tactical plan.
Tactics
The tactical plan supports the marketing strategy and the desired budget. A tactical plan may include any one or all of the following:
- Search Engine Optimization (SEO) - Refining a web site so that it is search engine friendly for targeted keyword phrases and relevant links for high rankings in organic search results.
- Strategic Internet Marketing - Where we work direct with clients to discuss online guerilla marketing tactics -- newsletters, monthly e.zines, demo reels, etc
- Visit Internet-Marketing.web.id for the latest tips & resources on SEO & website marketing
Results
We define our level of success when we close the loop. We measure results and weigh them against our previously defined objectives. Based on the level of success we, as a team, define how to move forward. This is the final step of the Marketing for Results model.
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